Anthony Joshua joins the cannabis wellness sector through Love Hemp partnership

21st June 2021

Heavyweight boxing superstar Anthony Joshua has teamed up with the CBD brand to promote the benefits of cannabis wellness.

The Love Hemp Group has announced that Anthony Joshua will join the brand in a three-year agreement, becoming a key stakeholder and ambassador in the company.

In a statement, the 31-year-old superstar boxer said: “Love Hemp is a great brand with an amazing vision. The ability of CBD to improve people’s everyday lives is undeniable.

“I have a passion for dynamic British businesses, and for wellness, making Love Hemp a perfect brand for me to endorse and become a shareholder in. My work with Love Hemp will allow me to be involved in the Company’s aggressive growth strategy as well as developing my own branded wellness focused CBD products.

“Everyone should be able to experience and enjoy the many benefits CBD provides. I look forward to working with Love Hemp to achieve this goal.”

Joshua is the next star athlete to endorse the potential health and wellness benefits of cannabinoids derived from the cannabis plant.

A growing number of athletes and sportspeople have embraced cannabis wellness as a way to help manage both the physical and mental tolls that can be associated with the stresses of their jobs.

A number of studies have shown that CBD can be useful in reducing feelings of stress, anxiety, and depression – a finding that has made the cannabinoid a subject of interest to many athletes.

While, as previously mentioned, CBD doesn’t get you high, researchers believe its properties could play a crucial role in easing such feelings in its users.

In some cases, it may also help to improve sleep – which in itself may lead to better performance.

For instance, the FIFA Women’s World Cup winner Meghan Rapinoe is a huge advocate of CBD as well:

“CBD is a natural alternative that has helped me stay at the top of my game for several years now, whether that be regulating my sleep, relaxing on long flights, helping with inflammation, or recovering after hard training and games.”

With Anthony Joshua endorsing CBD, the cannabis wellness industry could see another boost, and maybe more UK athletes will join him in the future.

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