CBD Pillows – Is the CBD Hype Getting Out of Control?

10th March 2020

Among the many potential benefits of cannabidiol (CBD), improved sleep may be one of the more popular reasons for giving it a go. Although many people might opt for a simple CBD oil tincture or capsule – or maybe even a CBD-infused gummy bear – some companies are taking things a step further (and, some may argue, too far). That’s right, we are now seeing companies release CBD pillows…

A recent Consumer Reports survey found that 10% of Americans that had tried CBD products said they had used it to help with their sleep. Yet most of these consumers probably weren’t using CBD pillows, it does set an interesting precedent. So, how does a CBD pillow actually work?

What is Micro-Encapsulation?

Micro-encapsulation refers to the containment of specific particles – in this case, CBD – in microscopic capsules. These capsules protect the CBD particles from evaporation, oxidation, and contamination. That is until it is released through friction – in this case, with your head.

Once CBD has been released from the capsules, it is supposed to be absorbed into your skin and hair follicles. In theory, the more restless you are in the night, the more CBD will be released from the pillow.

There are currently at least two pillow companies (CBD Pillow and Brookstone) making use of micro-encapsulation technology.

How Could CBD Help with Sleep?

Cannabidiol is one of the most prevalent cannabinoids found in the cannabis plant. Along with its psychoactive cousin, THC, CBD has been found to interact with the body’s endocannabinoid system. This system is thought to moderate a number of physiological reactions within our bodies, including mood, pain, and appetite.

Michelle Murtha, Vice President of Content at CBD Pillow, has said:

“The CBD Pillow is designed to release prolonged microdoses of CBD to help sustain the effects of your usual nighttime routine, and to gradually introduce new CBD users to the potential benefits of CBD.”

People have reported using (and finding success with) CBD for Insomnia and general sleep problems. Referring back to the Consumer Reports survey, the majority of respondents who had used CBD to help with sleep reported that it had been effective. However, evidence remains anecdotal, with an ongoing lack of clinical evidence.


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