By Emily Ledger
The global Cannabinoid and Cannabis industries are growing economically at an immense rate, with forecasts estimating that the CBD oil industry alone could increase by 10x by 2024. Despite this, Endocannabinoid System and cannabinoid education is still lacking. In fact, only 13% of medical schools in the USA offer any instructional materials on the ECS.
However, Havas Health & You are hoping to bridge the gaps with the launch of a strategic communications advisory and education company. The aim of the company will be to guide and inform decisions related to the ECS and Cannabinoids. Havas ECS will be focused on providing foundational scientific knowledge on the Endocannabinoid system. Havas ECS will be run by a network of medical professionals, trained in the application of cannabinoid medicine.
Studies have shown that 64 million Americans and 6 million Britons have tried Cannabidiol (CBD). However, clinical studies and regulations around cannabinoids are still in their infancy.
Rob Dhoble, a proven healthcare communications executive, who will lead the venture, states:
“Cannabinoid and cannabis use, for wellness, self-care, and healthcare, has reached new levels of relevance, and will continue to grow as new products, including foods, beverages, prescription medicines, and non-prescription remedies are introduced.
“Havas ECS addresses the urgent need for a communications advisory and training company that integrates foundational endocannabinoid science with the relevant real-world learnings of scientists and medical practitioners.”
In an aim to increase knowledge around Cannabinoid treatments, and diseases and illnesses connected with the ECS, Havas ECS will provide science-based education and communication programs. The Havas ECS company will be active immediately, and hope to host their first educational conference this Autumn.
What is the Endocannabinoid System?
The ECS is a cell-signalling system mainly made up of endocannabinoids, and the receptors that they bond with. However, enzymes which break down the endocannabinoids and cannabinoids also make up part of the system. The ECS can be found throughout the body but is particularly concentrated in the brain and central nervous system. The reactions that occur in the system are necessary for homeostasis in the body.
The ECS can affect things such as mood, feelings of reward, pain reception, immune function and appetite. There is still a lot that we don’t know about the system and the interactions that occur within it.