By Emily Ledger
It has been revealed that Ignite International Brands (U.K.), Ltd, and WHSmith have signed a distribution deal for CBD products in the UK. Ignite UK, a wholly owned subsidiary of Ignite International Brands, Ltd is a US Cannabis and CBD company.
The announcement was made on the 6th August, following Ignite’s UK launch, last month. WHSmith, a global retail company, will begin to offer Ignite’s products in 276 retail travel stores across the UK.
Stores that will stock the products will include major airport and train station stores, including Heathrow Terminals; Gatwick North and South; Birmingham Airport; Manchester Airport and Kings Cross Station. The stores will offer a huge customer exposure throughout the UK.
WHSmith will stock Ignite’s ONE rechargeable CBD vape pen, which is compatible with Ignite pods and tinctures. Subsequent product introductions will be coordinated by the two companies in the future.
President of Ignite International Brands, Ltd, Jim McCormick, said:
“We are excited to be partnering with WHSmith to give Ignite a strong retail presence throughout the United Kingdom
“This deal highlights the power of the Ignite brand as well as the capabilities of Ignite’s management team in securing partnerships with established specialty retailers.”
Ignite products will be available in WHSmith stores in August 2019.
Ignite’s UK launch, at the Europe CBD Expo, last month, divided opinion in the industry. Despite significantly toning down their branding in comparison to the US – where billboards display women in bikinis holding the products – the brand came under fire from some parties
Carly Barton, a Medical Cannabis advocate, cancelled her speech at the Europe CBD Expo, after discovering that Bilzerian was making an appearance. In a BBC interview, Barton criticised the brand for “parad[ing] girls around with the products”. Baton claimed that this behaviour went against the “moral standard” that ought to be set in the new CBD industry.
Founder of Ingite International, Dan Bilzerian, has defended the brand in various interviews following the launch.