23rd June 2021
By Emily Ledger
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Northern Irish CBD brand Pureis CBD has announced three new ambassador partnerships with Martine McCutcheon, Sir AP McCoy, and Mike Tindall MBE.

Actress and TV personality Martine McCutcheon, rugby legend Mike Tindall MBE, and 20-time champion jump jockey, Sir AP McCoy OBE have become the latest celebrities to promote the potential of CBD through partnerships with Pureis CBD.

Following the Novel Foods deadline in the UK earlier this year, Pureis became the first UK company to receive Novel Food validation from both the UK and EU authorities for their range of pure CBD extracts.

The brand was founded by award-winning businesswoman and Irish Dragon’s Den star Lady Chanelle McCoy and co-founder Caroline Glynn after they identified a gap in the market for “high-quality, certified CBD products”.

Speaking on the announcement of becoming a Pureis CBD brand ambassador, Martine McCutcheon said:

I live with CFS and fibromyalgia. I wasn’t sure about using CBD, then a few months ago I tried Pureis® and it really helped me with this and general wellbeing. As Pureis® is backed by clinical studies and has 0% THC, it seemed like the perfect brand to try. I’ve noticed a real improvement since starting Pureis® and it’s now part of my daily wellbeing routine.

Martine McCutcheon, AP McCoy, and Mike Tindall announced as ambassadors for Pureis CBD

Sir AP McCoy OBE, also commented:

Great to be an official Friend of Pureis® Ultra Pure CBD. I’ve watched on the side-lines for years am proud of what they have achieved; all backed by clinical trials and no THC I use the 20mg capsules and feel great effects.

In his announcement as a brand ambassador, Mike Tindall MBE wrote on Twitter:

Very happy to be onboard with Pureis® Ultra Pure CBD. I take the 560mg oil at night and the 20mg capsules in the morning. It’s a brand I trust, as I know they have spent years making it the 1st CBD food supplement backed by clinical studies. It has no THC and is odourless.”

Founder and CEO of Pureis CBD, Chanelle McCoy remarked:

We are so thrilled to have Martine, Mike and AP on board and are keen to use their profiles to break some of the stigma surrounding CBD. When we were thinking about who to approach to become the faces for our brand it was important to choose people who we felt related to company values which is why all three seemed like such a good fit.

Customers are searching for a legitimate, reputable CBD brand with the backing of clinical studies. We are incredibly proud to be that brand for many. Being stocked in retailers such as Amazon, Boots and Holland & Barrett, as well as multiple pharmacies, we are determined on creating more accessibility to our CBD products.

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