It looks like the market for CBD-infused alcohol is taking off. Start up company, Top Beverages, has released a craft gin and a craft rum infused with the Cannabis compound. They do come with a hefty price tag, though.
Cannabidiol (CBD) is the most concentrated cannabinoid found in the Hemp and other Cannabis Sativa plants. It has picked up speed in the wellness world, recently, as it is thought to have potential medicinal and therapeutic properties. Unlike the other well-known cannabinoid, THC, there is no ‘high’ associated with CBD.
Top Beverages announced the release following the news that Dead Man’s Fingers had released a Hemp-infused rum, earlier this month. However, their versions of the Cannabis spirit is much more centred on CBD as a key selling point.
The brand was created by former music marketing manager, Saf Ali, and US-born lawyer-slash-entrepreneur, Nicholas Pullen in January 2019. The duo hope that their products will disrupt the current spirits and CBD markets.
Saf Ali, co-founder, said:
“We have a created a brand new marketplace that heretofore never existed. “In the spirits and CBD world everything more or less looks and feels the same, or companies are simply chasing fads.”
However, priced at £30 for a 100ml bottle, these spirits are more expensive than any other spirits on the market. In fact, the average craft gin would come in at around the same price for a 70cl bottle. However, the founders of Top Beverages believe that their high quality packaging, elevated strength, and kick of CBD makes spirits well worth the price.,
“We embrace classic ideas of simplicity and minimalism and combine them with elegance and artistry. We know through personal experience that consumers are willing to pay for originality and true craft quality,”
Ali said.
Aimed at the luxury drinks market, Ali and Pullen claim that their spirits could stand their ground with the best of the craft gins and rums on the market – with or without the CBD.
The spirits, are both distilled to a strength of 54.5% ABV, and given a 10mg dose of full spectrum CBD.
The gin, a spirit which has risen to be the most popular spirit in the UK in recent years, is distilled with juniper, coriander seeds, angelic and orris root, elderflower, lemon and lime peel, and Valencian orange.
The rum is spiced with cassia bark, orange peel, ginger, and Indian vanilla pods.
Co-founder, Nicolas Pullen, said of the rum:
“I have yet to taste a more authentic rum where the smells of natural vanilla, nutmeg and cassia bark hit your nose immediately upon opening and carry through with you to the last sip.”
Both spirits are produced in Scotland, and will be limited to 500 bottles per spirit.
